Job Description

📍London, United Kingdom – Hybrid

Type: Full-time

As a Business Development Representative, you’ll generate and qualify leads for the Account Executive team. You’ll be the first impression for prospective clients, articulating Adthena’s value proposition and building a high-quality sales pipeline.

Responsibilities:

•  Conduct outbound activity via calls, emails, and LinkedIn.
•  Book meetings with qualified personas in your assigned TAM.
•  Engage in early discovery conversations to identify pain points.
•  Propose consultative solutions leveraging Adthena case studies.
•  Meet or exceed monthly targets and track activity in Salesforce.
•  Use tools like Outreach, Orum, and Sales Navigator for outreach.
•  Navigate conversations with C-Suite, VP, or Director-level buyers.
•  Research strategic accounts and identify engagement opportunities.
•  Collaborate with AEs to build qualified pipelines.
•  Stay updated on industry trends, competitors, and Google updates.

Required Experience:

•  3–12 months sales or professional experience, ideally in B2B SaaS/Tech.
•  Experience or aptitude for outbound prospecting (cold calls, personalized emails).
•  Excellent verbal and written communication skills.
•  Positive attitude, quick learner, adaptable, and receptive to feedback.

Bonus Points:

•  Experience in verticals like Automotive, Retail, Education, Insurance, Finance, Legal, B2B/B2C Tech.
•  Strategic account planning experience.
•  Ability to engage technical/economic buyers at strategic levels.
•  Familiarity with Salesforce, Navigator, Outreach, or equivalent tools.

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